Club Football Culture
Hamburger SV
The identity, the songs and the matchday rituals that belong to Hamburger SV.
5 stories
Club Identity
Northern Loyalty
Through good times and bad. A story about generations, belonging and loyalty in Hamburg.
HamburgHSV
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Football History
The Day The Clock Stopped
The famous clock inside the Volksparkstadion counted HSV's uninterrupted Bundesliga history. Then, in 2018, it stopped.
HamburgHSV
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Club Identity
The Diamond of the North
Blue, white and black. How four simple lines became the unmistakable symbol of Hamburger SV.
HamburgHSV
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Fan Culture
Mein Hamburg lieb ich sehr
How a song about Hamburg became one of the defining sounds of an HSV matchday.
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Matchday Culture
The Walk to the Volkspark
Follow the streams of blue, white and black on the journey towards the Volksparkstadion.
HamburgHSV
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